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Entertainment 2024

An elfish cosplayer for EE Treasure Hunt

03 Apr 2024

5 min read
A city-sized mixed reality treasure hunt was impossible. Until we did it
Opinion
Jimi Hendrix burns his Stratocaster

02 Apr 2024

10 min read
The Stratocaster is 70. Fender’s CMO believes Jimi Hendrix is key to the next 70
Entertainment 2024
Riyadh

29 Mar 2024

5 min read
Saudi Arabia’s film and sports investments have attracted criticism – and advertisers
saudi arabia
A person standing in front of a field of stars

29 Mar 2024

5 min read
Beyond ‘cinematic universes’: Welcome to the entertainment universe
The Drum Network
fringer cat

29 Mar 2024

5 min read
All is not well in radioland. For creativity, it is now 'Boom' or bust
Opinion
The Game of Thrones Throne on tour

28 Mar 2024

3 min read
Three entertainment brands that claimed the throne at The Drum Marketing Awards 2023
Entertainment
Gary Neville presenting Stick to Football

28 Mar 2024

8 min read
Gary Neville on breaking the rules of sports media with The Overlap
Entertainment
A red and white sign shows the word 'recording' against a black background

28 Mar 2024

5 min read
Let’s think ethically about how to use AI with voice artists (not instead of them)
The Drum Network
A still from the film Everything Everywhere All At Once

28 Mar 2024

6 min read
A24 has long punched above its weight, but will it survive a pivot to blockbusters?
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024